NOTICE (7/12): Ticket's may be purchased at the door for $17 a piece and $5 for students.

Media Branding 2.0

Expert Media Panel: NECN, Boston Business Journal, Boston Globe & Mel Robbins

This is the first ever audience press conference, where you are the media, you are the press conference, and you get to ask the questions.

Would you like to see your business or personal brand covered on television, heard on the radio, or written about in newspapers? Well, this event was created especially for you. You get to ask our expert panel, including, Ted McEnroe (NECN), Lylah M. Alphonse (The Boston Globe), Mel Robbins (FM WTKK), and Lisa Van Der Pool (Boston Business Journal) how to make that possible.

"If you want to build your brand, then there is nothing more powerful than a third party endorsement for your credibility, visibility and professional career," says personal branding expert Dan Schawbel. Come to this event to discuss how to craft a compelling story to grab the media's attention, how you can be an expert resource to the media, and ways to build stronger relationships with the media.

Twitter Hash Tag: #branducambridge

V.I.P tickets

The first 5 people to register for this event will sit in a press box and be able to ask one of the first questions to our expert panelists.

All tickets include

You will receive 1 free drink ticket good for a beverage of your choice and free appetizers during the event.

Audience

• Entrepreneurs and small business owners looking to get media attention for themselves (and their businesses)
• PR/Marketing/Social Media experts looking to build relationships with traditional media
• Journalists and producers who are looking to educate themselves on branding
• Artists and bands that are looking to standout in the competitive entertainment space

Agenda

6:30 - 7:00 pm - Networking

7:30 - 8:30 pm - Media branding panel with experts from across the media world

8:30 - 9:00 pm - Networking

Media branding panel

Barbara Quiroga (Moderator): Barbara is the sole proprietor of BQ+A, and has been on the forefront of issues and trends for over two decades in her work as public relations and marketing consultant. Working with a diverse group of clients from various sectors: retail, the arts, hospitality, financial, real estate and nonprofits, BQ delivers creative marketing strategies that are designed to build brand and raise awareness among targeted consumer and business groups. She has helped many of her clients develop and launch a range of new businesses and ventures by initiating strong and early PR campaigns. Skilled at promoting entrepreneurs who are bringing fresh ideas and concepts to market, BQ’s clients include exciting newcomers to the Boston scene, often cited as “Best of the New” in the Boston Globe Sunday Magazine as well as “Best of Boston” in Boston Magazine, The Improper Bostonian and other publications.

Mel Robbins (Panelist): Mel is a no-nonsense life and business coach who has turned her expertise and love for helping people into an impressive media career, now on 96.9 FM WTKK Saturdays from 8-10A. Mel is also the producer and host of the hit syndicated radio show The Mel Robbins Show, broadcast in 20+ markets across the country from the Borders flagship store in downtown Boston. She's a monthly columnist for Success Magazine and has interviewed high profile celebrities and authors including Barbara Walters, Dr. Oz, Donald Trump, Mandy Moore and Bill Cosby. 

Ted McEnroe (Panelist): Ted is the Director of Digital Media for New England Cable News and http://www.facebook.com/l/35520;NECN.com. He has spent 15 years working in journalism, beginning in broadcast radio and television. He arrived at NECN in 2004 as Morning Executive Producer after a five-year stint as Executive Producer at WCSH-TV in Portland, Maine, and moved into the evening Executive Producer slot in 2006. But in 2008, he decided he couldn't resist the pull of the web - and took the job of Director of Digital Media just as NECN launched its own independent web site. He is a lifelong New Englander, and if he falls asleep in the middle of the panel, it is because he is the proud father of a three-week old baby.

Lisa van der Pool (Panelist): Lisa has been a staff reporter at the Boston Business Journal since 2005. At the BBJ she covers advertising, small business, legal services, retail and hospitality. She also regularly appears on several New England Cable News programs, including “NECN Business,” “Broadside” and “styleboston.” Prior to joining the BBJ, Lisa worked at Adweek Magazine for five years, where she covered advertising and PR firms across New England.

Lylah M. Alphonse (Panelist): Lylah is an editor and writer for The Boston Globe, where she has worked since 1994. After stints as a production editor in Living/Arts, the assistant editor for National News, and a team member in Information Technology, she's currently editing in the Sunday Magazine and writing about parenting news, tips, and trends as the "In the Parenthood" columnist for the Globe and Boston.com. She's also a freelance editor, writer, and blogger whose work appears regularly on Boston.com, Yahoo.com, and WorkItMom.com, where she's also the Managing Editor. She blogs at WriteEditRepeat.blogspot.com; follow her on Twitter @WriteEditRepeat.

Event organizers

Tim Hare: Tim is the Events Director for Millennial Branding, LLC. He moderated the Music Branding 2.0 panel in March. He has been playing music for a decade, starting off at a very early age. Presently, Tim is the bass guitarist for Young Astronomy and Little Cannon and the Big Wheels, which has its roots in an accoustic band called Cherrywood, which Tim joined back in 1999. Previously, Tim has been part of several bands, such as Baby Strange, which toured internationally, including performances in England, and Aloud. He rearranged and musically directed Among The Stars. Tim is a junior at Berklee School of Music in Boston, studying Comtemporary Writing and Production.

Dan Schawbel: Dan, recognized as a “personal branding guru” by The New York Times, is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding. He is the author of the #1 international bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan). With over 900,000 results for his name in Google, Fast Company calls Dan a “personal branding force of nature.” He is the founder of the Personal Branding Blog®, which is an AdAge top 30 marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks. Dan is also the publisher of Personal Branding Magazine®. He is a syndicated columnist for Metro US, and the youngest columnist for both BusinessWeek at 26 years old. He’s been featured in over 150 media outlets, such as The New York Times, The Wall Street Journal, ABC News TV, MSNBC, NPR, USA Today, Forbes, and The Boston Globe.